How Pet-Friendly Promotional Products can assist your small business in reaching your target audience.
Imagine if our pets could read or talk like they are sometimes portrayed in Hollywood. If this was the norm, what would they talk about? Perhaps the best place to get groomed, or maybe which pet food store has the best prices, or even where to get the tastiest beef flavored latte? Yuck!
Let’s face it, if our beloved pets could talk and read, it would be a game changer for everyone. In a world of talking animals, imagine the potential to advertise your small business or upcoming event. If you handed out customized promo items to every animal you encountered, the word of mouth referrals would start pouring in from everywhere. Every dog park, pet store, animal rescue and grooming salon would be howling with excitement about where to get the best service or deal!
Unfortunately, our pets cannot communicate like this. Luckily for us (small business owners and entrepreneurs), most pet owners CAN read. Because of this human super-power, those of us who are eager to get our business name, products or services out to the community have a great window of opportunity to spread the word quickly and make their “company name” a “household name” faster than “Fido” can find a squirrel to chase up a tree.
Whether you realize it or not, all of us deal with consumers who have a fish bowl buddy, favorite feathered friend, a scaly sidekick, or furry 4-legged family member at home. According to the 2017-2018 National Pet Owners Survey conducted by the American Pet Products Association (APPA), pet ownership in the United States is on the rise. The staggering numbers state that sixty-eight percent of U.S. households, or about 85 million families, own a pet. That’s a big audience!
So Why Should I Use Promotional Products to Promote My Brand?
Well, the simple fact of the matter is that this special society of animal loving patrons are more likely to not only keep a pet related promotional product, but also use it over and over again, and create extra brand exposure for you at no additional cost.
Studies show that the U.S. pet industry continues along a healthy growth trajectory, with overall sales of pet products and services rising almost 5% last year (2017). Pet lovers are here to stay. Why not promote your brand with something that will stay in the hands of your best customers? Remember, just because their pet can’t read it, or encourage repeat or referral business, doesn’t mean that their owners can’t. USfastprint.com can help. We have several pet-related promotional products that can effectively market your brand and help you spread the word to anyone in your community (no matter how many legs they use to stand on).
Working with a Strict Budget?
No Problem, using promotional products for advertising is one of the least expensive ways to create brand awareness. Promo items are also great for repeat exposure at no additional cost, and help you get more bang for your buck with your advertising budget. Many small enterprises can only dream of an overwhelming advertising campaign of a large scale, spreading all over the divergent media. Internet marketing, and other forms of advertising such as Yellow Page listings, radio and TV ads, billboards and many other avenues are extremely costly. These large expenses can sometimes be out of reach for start-up companies, or even cause small business newcomers to close their doors prematurely if they are not careful. But just because you’re not ready put all of your ad dollars into a “superbowl ad” or an expensive magazine promo, doesn’t mean you can’t achieve your marketing goals with low-cost promotional product campaigns. There are many low-cost promotional items for start-ups. USfastprint.com even offers free ground shipping on orders of $75 or more, free art assistance and 24-hour rush service on a large variety of our products if you need it quickly.
Instant Brand Recognition
Brand recognition implies that the consumers can identify your company and its products or services immediately when they spot your logo. For example, people can immediately recognize many fast food businesses just by seeing their custom logo. Your gift of promotional items to the customers helps them in remembering and recognizing your business. This is one of the key reasons to distribute promotional items. An article published in technomarketinginc.com states that 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years. A promotional gift remains in the homes and offices or cars of the recipient for a long time, reminding them of your business and company. In fact, consumers hang on to promotional products for an average of 6.6 months. Next time, when they see your logo they instantly remember the gift and your business. The customers will remember your business even more if you gift them a branded item. They will reward your business by recognizing your products when they go shopping, or even referring your company to other consumers without it costing you any additional revenue.
Greater Exposure of Your Business
An advertisement on TV or billboard passes through your eyes immediately in a few seconds, but gift items are in use longer and therefore have more opportunity of getting seen. For example, the consumers will use your gift of a trendy bottle opener several times, they will drink from your branded tea or coffee mug more often, they will have your Companies contact information easily accessible on the back of their smart phone with a branded silicone smart wallet, or they will see your customized key tag every time they use their keys. Such freebies are an excellent way for increasing your business exposure daily.
More Advantages of Using Promotional Products
According to PPAI (Promotional Product Association Inc.) 76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months. In comparison, only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week. Most of the manufacturers of promotional products keep the prices very low for mass distribution. Prices of the gift items are low, but the impact is high on the recipient’s end.
Make Promo Products Your New Business Card!
Business cards introduce you, your brand or your company to your potential and existing clientele. Using promotional products functions in the same way but with better results. When distributing your gift items related to your business and industry, you are introducing your business to the potential consumers. Remember the promotional giveaways also have your contact information just as business cards have. The gift items have your company logo, images and a slogan depicting your business message. The tangible branded product thus works as a useful business card that the consumer can use daily. Promotional products also work as part of your social media campaign. You can use promotional products as part of your social media campaign. For example, you should print your QR codes on a promotional bottle. You can also put your hashtags on t shirts and other promotional items.
Create Customer Loyalty 
Your customers should be coming to your company repeatedly for products, and services. Smart marketers spend more capital to build a solid base of loyal customers. You can use promotional products to drive customer loyalty in a very short period. USfastprint.com carries today’s most popular promo items and maintains a standard of high-quality along with great customer service. We even send you a virtual proof of the product before you buy so you can be sure it will represent your companies campaign to potential clients in the most effective, and professional way possible.
Check out some of USfastprint.com’s most popular, branded Pet Items below:
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Twist-It™ Pet Brush – As low as: $2.19 |