You’ve signed up and elbowed your way into the room with all the big dogs. You traveled all the way here and meticulously set up your booth. You have high hopes and determination to increase your market share from the networking you plan on doing. Then the show starts….now what?
Whether you’re a veteran or brand new to the promotional products game, there is always something the other does you wish you’d thought of first. It is the business of promoting! Not only providing the service, but of course promoting yourself to increase your (ROI) return on investment, just like any other market.
In regard to advertising; investing in promotional products is a wise decision for any business owner, whether they prefer distributing personalized water bottles or handing out pens engraved with a company’s logo. These products can not only provide exposure for a business among its preexisting consumer base, but they can also spread brand awareness to customer groups that have never heard of the company.
Here are just a few of the many benefits of using promotional products for you next event, or just as a means of spreading the word about your company, or organization:
- Promotional products stay in homes for several months. Whether consumers have been given promotional calendars or they’ve received an ink pen with a company name laser engraved on the barrel, they are likely to keep the item for several months, according to research conducted by the Advertising Specialty Institute.
- Long-lasting products lead to greater exposure. Nearly 86 percent of individuals polled worldwide reported that they remember the company whose item they received, according to the study. This means that as items remain in an individual’s home – even if the person does not interact with it on a daily basis – they will not forget the brand on the product.
- Consumers pass along items they do not use. While not all consumers keep the products they are given, a substantial number passes products on to other individuals. The ASI study found that 63 percent of people in the U.S. who were given an item they did not want gave the product to somebody else. In this case, the product has already doubled its exposure, which may lead to more business for a company at no additional cost.