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Election campaigns are crucial political strategies that are very necessary to promote specific ideologies and solutions about current issues to the general public. Without getting the right message to the right audience, it becomes very hard for a political party to encourage voters to support them. What makes some campaigns more successful than others has everything to do with different campaign ideas and their implementation. A professionally marketed campaign can make all the difference in leading your chosen party to success.

The importance of promotional marketing in election campaigns is exemplified by the parties’ goals to raise as many funds as they can.  According to the reports, the 2016 U.S. presidential election raised about 1449.71 billion dollars for marketing political parties’ issues and ideas. While raising funds for political campaigns is super important, it is just one part of the marketing process. There are several other aspects to marketing a political campaign that you need to take into account. A well-rounded approach to marketing can yield the most desired results when it comes to promoting your chosen political party.

Top Marketing Strategies For Promoting An Election Campaign

Send Out Newsletters To Followers

During election time, it’s a great idea to send out newsletters to your followers that promote your political party’s views and ideas. Remind people of what your party stands for and why voters should support it. Reach out to valued followers and potential supporters by emailing newsletters straight to their inboxes.

However, do mind that you will need to start sending out newsletters far in advance to the formal beginning of the campaign. This warms up your followers for the big party while introducing them to candidates and political standpoints. These newsletters should have detailed information about your candidates and solutions to political issues. The idea is to educate your potential voters on the different current policies of your party.

These newsletters can also help you turn your small political party into a beautiful brand. As you continue to send out educational newsletters to your supporters about your party’s political agenda, you begin to build a brand identity for your party.

Build A Brand Identity With An Attractive Campaign Logo

A logo can be used to identify the brand of a political party. Logos become very useful when it comes to promoting your campaign to the masses. Political campaign logos are usually designed to help keep burning issues on everyone’s mind. Sometimes, a slogan that really represents what your party stands for can even work as a logo.

When deciding how to design your party’s logo, ensure that it represents your political manifesto, issues, and solutions. Pick colors, fonts, and images that send the desired message of the political party to your audience.

Image Example of Brand Logo Design Process

There is no better or easier place to spread awareness about your election campaign than social media. The most popular social media channels used to interact with the world are Instagram, Facebook, and Twitter, and they are all used in different ways with different benefits. Each avenue reaches different audiences and engages with them in different, unique ways. YouTube is another popular avenue to promote video marketing. Be sure that your party’s presence on social media is no less than overwhelming.

You will catch the attention of more potential voters if your social media pages are attractive, unique, and stand out from your competition. Make sure that you keep your campaign branding consistent with design and content. Be mindful of your brand colors, fonts, page layouts, party slogans, approved images, and slogans. Put images of your national and local leaders and candidates at the top of your pages. Most importantly, post relevant content regularly and consistently and engage with your audience. Start conversations with people, and interact with them on social media.

Encourage People To Wear Your Campaign

Image of vote buttons

Whether it’s t-shirts, hats, bags, or buttons, get voters excited about supporting your party.  Add your logo or slogan onto wearable items that helpyour followers spread the word for you. Get people talking about what you stand for. Promotional items have proven to be very useful in engaging your audience with your political campaign. People love to show support for the causes they believe in, so why not encourage them?

Do not underestimate the potential your audience has to drive your party to success. When it comes to winning an election, it all comes down to the number of supporters you gain, so take care of them! Let them join the party and give them some fun ways to show their support.

Build A Dedicated Website

Websites are now a very essential aspect of doing business in modern competitive markets. Most consumers visit websites to find out more about companies and their offerings. This is also true when it comes to election campaigns. During election time, people visit the websites of political parties to learn more about their manifesto, issues, and candidates. Supporters flock to these sites to become party members and donate money.

Therefore, you want to be sure that you have a dedicated website to promote your campaign. Every detail of the issues you want people to read about should be on your website. This is a great opportunity to make a great impression on your potential voters. Your online presence should be different than your competition’s. The idea is to be unique, stand out from the crowd and get noticed by the right people.

Set Up Email Marketing

Infographic of laptop sending announcement emails

Believe it or not, email marketing is still one of the most effective marketing tactics that business use to promote their products and services. Every time there is a new development in a company, a new product, or further reduction in pricing takes place, this information is promptly and conveniently conveyed to consumers via email. This is almost a standard policy across companies, and it is no different for election campaigns.

Plan for aggressive email marketing during the campaign. Continue to send potential voters and supporters emails regarding the lastest developments and plans of your party. Be sure that the content your distributing gives your followers something worth talking about. Also, make sure that these emails are designed specifically for your campaign purposes and are not sent from your personal email.

You can use email marketing services like MailChimp to blast out emails to large lists of subscribers all at once. They also have awesome templates and tips to help you get the most out of your email marketing campaigns. Get as many email addressed as you can through various means so that you can add them to your subscriber list and send them your party’s promotional content.

Tell A Story

Audience engagement is key to gaining supports and success. People engage with stories and personal interactions. Tell your followers who you are without sounding like you’re selling a giant sales pitch. In fact, you shouldn’t use any sales language at all. Chances are, your potential voters will ignore your campaign if they feel like you are just trying to sell them something. Instead, treat your supporters and voters as intelligent people who would like to listen to your side of the story. They want answers to the burning political issues your party is addressing.

When campaigning with the elements of your story, be sure to identify the issues you are addressing, but also proceed with how you plan on solving them in your own unique, effective way. Connect with people and get them involved in the issues at hand. Inform people how your party’s policies will better the lives of the common people and elaborate on it.

In conveying a story and promoting a campaign to a mass audience, marketing materials are very important. Advertising media like flyers, brochures, websites, billboard ads, and online ads are all very popular and cost effective avenues. These materials tell your campaign’s story in visually appealing ways and engage your supporters with your narrative.

Giving Away Some Gifts!

A great way to engage with your audience and win their hearts is to give them fun, unique gifts. Gift giving is a universal way of making connections with people and showing you care. In planning your election campaign, be sure to use marketing giveaways to promote your party’s ideology.

When deciding which promotional marketing products to give your audience, make sure you choose items that people can keep with them all of the time. Some great examples include keychains, drinkware, computer accessories, office supplies, and even stress relievers and fans. These handy, useful products are constant reminders to your recipients of your political campaign.

Be sure that your logo is prominently printed on every gift you give your audience so that it’s obvious who they’re supporting. Make sure your logo design is clean and straightforward so that it looks impressive even on the smallest products like pens and keychains. These items also allow your followers to show their support for your party and spread the word to others. Give gifts that get noticed and start a conversation.

Election Themed Product Examples: USFP-LFLP, USFP-FFAN, and USFP-217-563

All in all, take in to account these crucial tips when promoting your election campaign this year. There are many other marketing strategies to keep in mind, but these are the basics on which you can build a solid foundation for marketing your party’s ideology.  So stand out from the competition this election, build your brand identity, and market to your followers with confidence and consistency.

Thanks for reading!

Check out our other Blog posts to learn more about promotional branding HERE!