When I shop online, I am very price sensitive, like most people.

Often, the first thing I do on any marketplace is to adjust the search parameters to PRICE LOW to HIGH. I know a lot of people can relate to that! Once I narrow down my selective to a couple of products, the deciding factor often is whether or not there is a good video of the product that really depicts what the product’s highlights are!

It has been said that a picture is worth a thousand words, but according to Forrester Research, a video is worth up to 1.8 MILLION words! Think about the impression that you will be able to make on your customers with video marketing compared to a simple still image.

Does your small business have a website? Consider this fact from Diode Digital – before reading any text on a website, over 60% of visitors will watch a video if readily available! First impressions are everything, so you as business owner have to make sure that you are captivating your audience – easily done with video!


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Ruminate on this one – According to Forrester Research, your website is 50 times more likely to appear on the top page of a search engine if the page includes a video. Another – people likely stay 2 minutes longer on your website if you have video content! Video marketing is powerful, but how can a small business owner harness this power and apply it to his or her marketing strategies?

Some things you can do – courtesy of Kelsey Taber of Boast.com –

  1. Post video content on social media! Facebook, twitter, Instagram, etc…
  2. Keep your videos under 5 minutes !
  3. Make videos that demonstrate a products use, function, and value
  4. Have customers film product testimonials / reviews!

Thanks for reading!


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